Get Your Game On!

Have you released an indie game that nobody seems to care about or download? How do you get your game noticed with hundreds of new games coming out each day? How do you stand out from the crowd? How do you generate interest from members of the press? How do you execute a PR campaign, and what is it? How do you start, and where do you go?

You have discovered the right place! I offer a press release writing and distribution service to an extensive database of games industry press contacts. I provide a direct point-of-contact to leading editors, writers, bloggers, freelancers, YouTuber’s & Twitchers, all covering games-related editorial content and news.

A games promotion PR campaign is an affordable and effective way of creating hype, interest, and awareness of your products. It is a great marketing tool to announce new games, an update to an existing game, or a Crowdfunding campaign.

I am a games industry veteran and professional marketeer: I have promoted more than 1,000 indie games in my career, and I support all types of games; Alpha, Beta, pre-release, Early Access, and of course, brand-new games on any platform.

A PR campaign is only as good as its press contacts database, and my media list currently includes more than 20,000 game outlets. My media network contains only verified connections, not “fake press” abusing or reselling your review keys.

I research your game and draft you a professional press release within 48 hours.
I promote your game for a period of 30 days.
I introduce you to all journalists showing an interest in your game.
I send you links to reviews, articles, videos, and any other content during the promotion.
I share your press release to my general network of worldwide games journalists.
I share your press release to print media, tabloids and newspapers.
I share your press release to YouTube™ gaming channels.
I share your press release to Twitch™ broadcast gaming channels.
I share your press release to Alexa™-ranked games media.
I share your press release to trade media.

A 30-day promotion costs USD 499,-. I accept PayPal and all major credit cards; royalties, revenue share, or split-pay installments are not acceptable forms of payment. If you have multiple games to promote, there are discounts, and I can tailor a custom promotion as an alternative to the above for your particular title based on your specific needs. When you are ready to promote your game, I encourage you to contact me to get started.

Click Or Tap The Accordion Below For Additional Information

Step 1: Information I need from you to get started on your promotion

Required Items

Link to your game store (i.e. STEAM store, for example).
Link to your game trailer (preferably YouTube).
A compressed file with 5-10 screenshots.
The PR Writing and Distribution Fee (Contact me for invoice)

Optional Items

Link to your developer website.
Link to your publisher website.
Link to your social media, such as Facebook, Twitter, YouTube Channel, Discord, Instagram and more.
Link to presskit() or dropbox with press assets.
Copies of previous press releases for the game.
Copies of your press contacts if you wish for me to exclude them from my PR distribution.

Step 2: I provide you with a professionally written press release

I will check out your game. Time permitting, and if possible, I will playtest your game. I watch your trailer, and I will identify the key selling points for your game. I will check out your social media accounts and your press-kit if you have one. With this knowledge, I will begin to write a press release as the foundation for the promotion. In most cases, the press release is between 1-2 pages long. Some developers have a pre-written press release of their own which they prefer for me to use, which is fine with me if the quality meets a certain standard.

Step 3: I distribute the press release to my worldwide network of contacts

When I have completed your PR draft, I will send it to you for comments and approval. I never share anything with members of the press without your prior consent. I take your feedback from the draft and continue to edit, update, or rewrite any parts of the text you are unhappy with and provide you with updated versions to approve. When you are 100% satisfied with the completed text, I take the finished copy and share it with my worldwide network of games press on your chosen date and time.

Step 4: I copy you on all communications concerning your game

For the duration of the promotion, I will copy you on emails sent to (and received from) press members concerning your game. If a journalist asks me for a game key, I will introduce you to the journalist by email, allowing you to share directly. For all PR campaigns, my network of press sends me links to their coverage of your game. I forward these emails to you. I also deliver any other type of emails that I receive from the press concerning your title. During the promotion, you will always have 100% clarity of who reaches out to me and why.

Step 5: But is it worth it? What do other indie developers say?

Game Scorpion: "I used Hans’ service for the first time (Knights of Riddle) and it won’t be the last! Incredible service and he saved me a lot of time and money I would have spent in trying to connect with journalists or writing a press release. He knows his stuff and I would recommend him to every indie developer and game studio. Best money you’ll spent on marketing your game!"

Exoception Games: "We had the pleasure of working with Hans right before the release of our indie game Tin Can. Hans did an amazing job making sure as many media outlets heard of us. His work greatly contributed to our successful launch and we know we will definitely contact him again for any future game project!”

Digital Theory: “I wanted to reach out and thank you for all of your help and work over the past month. The reception and coverage to the game Voodoo Kid has completely blown us away and it wouldn’t have been possible without your support.”

Robot Gentlemen Studios: “We originally approached GAME PROMOTER™ to support the launch of our debut title 60 Seconds!. Their hard work and a wide network of contacts made it possible to generate an early buzz for our game that quickly translated into a rapidly growing interest and introduced a wide range of audiences to our project. We were extremely happy to have worked with GAME PROMOTER™ and are looking forward to working with these talented folks again!”

Hashbang Games: “We hired GAME PROMOTER™ for our launch title Gravi, and they have done an amazing job for us! They continue to impress us with new connections and new opportunities. They have gone above and beyond our expectations and we are most grateful for their dedication and hard work. On behalf of Hashbang Games, our entire team wishes to thank GAME PROMOTER™ for all they have done for us!”

The Game Makers | GameGuru: “The team at GAME PROMOTER™ has helped us open up new markets for our game creation products GameGuru and AppGameKit. Their drive and passion to work with us has been impressive and they continue to support our needs for positive PR and press release announcements”

FeelThere: “Working with GAME PROMOTER™ is like having a full-time PR & Business person working with us. They help us to promote and sell our products so we can focus on developing them. They never stop when the work is done. They follow up and support us beyond the agreement. Communication is one of the most important thing, and we get everything and beyond from GAME PROMOTER™”

Ironsun Studios: “We at Ironsun Studios couldn’t have wished for better service for marketing of our games than the service we received from GAME PROMOTER™. We can categorically say they have opened doors for us that no other service has been able to, and shown a love and attention to us above and beyond the call of duty. Outstanding”

Coatsink Software & Games: “We’ve worked with GAME PROMOTER™ on several occasions over the years and have always found their expertise and results to be invaluable, especially at their competitive low cost. We highly recommend GAME PROMOTER™ to all up-and-coming developers!”

Olatunjiworld: “Olatunjiworld is a start-up game publishing company, with no track record. Our game, a combination of chess and cards trading games, was our first game. In such a competitive industry with hundreds of millions of games and apps available on mobile platforms, we were expecting to struggle to get any attention from reviewers and journalists when we were ready to launch. From the outset, GAME PROMOTER™ have worked very actively, from testing the game and giving us feedback to improve its gameplay and its appearance, to writing a convincing PR message taking on board the key concepts about the game and about the company that we wanted to communicate, to contacting dozens of reviewers around the world. Their results have been outstanding!”

99 Games: “Working with GAME PROMOTER™ has always been a pleasure. They are very approachable and extremely prompt despite the time difference to India, where we are based. We have gained a lot of exposure for our games through their service and look forward to working with them in the future!”

Debug Design: “I have worked with GAME PROMOTER™ on multiple projects and have been pleased with the results. They excel at getting your games in front of games journalists and on key websites. They have got my press releases in front of both small reviewers and big game sites! I will be using their services a lot in the coming year”

University Of Games: “We are very grateful to GAME PROMOTER™ for helping us market our first game very well. Their expert help on marketing games, with special emphasis on Indies is just the best. The University of Games is very grateful and we’ll definitely work with GAME PROMOTER™ in our future projects”

AlgoCrunch: “GAME PROMOTER™ consistently provides high quality and a level of responsiveness that is unmatched by any other service around. To say that I’m thrilled with their performance is a major understatement”

Click Or Tap The Accordion Below For Games I Have Promoted In The Past